MRF SIGNATURE PREMIERES
At Mamma Roma Films, we design premieres as immersive, high-art experiences — crafted with the same precision, emotion, and authorship that define our films. Each event becomes a stage where brands, institutions, and audiences converge around a singular, elevated moment.
Our premieres are not simple screenings; they are curated encounters that extend the film’s universe into physical space. From guest curation to spatial design, from soundscapes to visual identity, every detail is orchestrated to reflect the film’s essence and the brand’s values.
We collaborate with partners who seek more than visibility — they seek meaning. Through cinematic atmosphere, rigorous aesthetics, and emotional architecture, we help brands embed themselves in a story that resonates long after the lights come up.
Branding the Avant-Premiere
For the debut of our short-filmWhen Kátia Met Augusta, we crafted an experience where design, hospitality, and storytelling met in a single gesture.
A considered welcome | Guests received bespoke screening kits: a minimalist kraft-paper bag hand-stamped with the MRF monogram, a carton of water, and two artisanal truffles created with Miel Postres. Sweet, refined, and sustainably assembled, the kits offered a playful nod to the younger members of our audience while maintaining an adult sense of craftsmanship.
A unified cinematic language | Every visual element — from the queue markers to the digital invitations — extended the film’s own graphic universe. Instead of standard event assets, we designed pieces that felt lifted from the short itself, allowing guests to enter its aesthetic before even stepping into the theatre.
A curated audience journey
Over 350 guests filled the theatre — evidence of a community thoughtfully built around the film. From the projected welcome to the final applause, each touchpoint was crafted to feel considered, atmospheric, and quietly unforgettable.
Renowned Catalan producer Paco Poch — celebrated that season at the Gaudí Awards — moderated the Q&A, adding gravitas and a sense of occasion.
Each detail was crafted to transform a premiere into an experience: intimate yet grand, precise yet heartfelt, and entirely worthy of the story it introduced.
We orchestrate end-to-end cinematic journeys for visionary partners — from concept and script development to production and a final, immersive screening that lingers in memory.
Film Atelier
